Social marketing is a marketing process for improving the social conditions of the world. It can also be used to describe how social networking sites and other marketing tools can be used for online marketing of the products of a company. In the world of business, the second definition is more relevant. Online marketing has now progressed from the earlier established methods of keyword and banner ads. The latest focus is on the activities like video clips, blogging, and other viral marketing techniques.

Online marketing techniques and strategies have become crucial to business success of late. With the virtual space emerging as the new marketplace, making an emphatic online presence is the key to cutting-edge competition. Irrespective of whether you’re selling branded products like HP inkjet cartridges or even a service, online advertising is the need of the hour; several options are available to choose from. You need to choose as per your suitability and the scale at which you are looking to showcase your products or services.