For business owners and webmasters charged with the task of maintaining a web presence, Google’s recent introduction of the Panda algorithm could spell big changes for one’s method of operation. By definition, an algorithm is a logical sequence of steps for solving a problem that can be translated into a computer program. Admittedly, the definition leaves many people begging the question, “so, what’s the problem?” The answer is simple - content farms and spam sites.

Search Engine Optimization (SEO) is that discipline in website design concerned with ensuring that the websites receive high rankings in the free search pages and thus get displayed often and high up the list. There are many ways that this works and the Google and Yahoo search engines have different algorithms. The common and easiest way is to continually have new content on the website so that the spider bots re-index that site often.

People perform billions of searches on the internet via search engines every year. This certainly is a huge volume of traffic by any estimate. It is no wonder that the internet offers excellent online marketing prospects for entrepreneurs. Will a large quantum of searches guarantee that your prospective customer will find your website on the first two pages of big names like Google, Bing and YAHOO? This will not happen unless your website has a high ranking.

Online marketing techniques and strategies have become crucial to business success of late. With the virtual space emerging as the new marketplace, making an emphatic online presence is the key to cutting-edge competition. Irrespective of whether you’re selling branded products like HP inkjet cartridges or even a service, online advertising is the need of the hour; several options are available to choose from. You need to choose as per your suitability and the scale at which you are looking to showcase your products or services.