The internet offers business owners low-cost and even free opportunities to get the word out about a business. This is equally true for an online craft store and a locally based brick-and-mortar store that sells sports memorabilia. The web has leveled the playing field for small and midsized businesses somewhat because of the low cost marketing channels available. Creating an online presence and buzz will serve the business well in its hometown or across the country.

The holidays are quickly approaching, providing a golden opportunity to actively reach out to current and prospective clients. There are a number of seasonal strategies that you can employ to enhance your business relationships, boost your brand and strengthen your bottom line. The holidays are a time of personal connection, after all, and personal connection is one of the few advantages small businesses have over mega corporations. As a small business, you have the ability to establish strong face-to-face relationships, and the holidays are the perfect time to leverage that advantage.